Hi, I'm John

I tell stories about
storytelling in business.

"Story" changed my business, and it can change yours, too.

My Philosophy

Story is the cornerstone
of great companies.

From your role as your customers’ hero to the “villainous” problems they face to the plot that paints the picture of success,
proper use of story in your business can change the game.

Listen weekly for tips, interviews, and stories to help you grow your business.

Subscribe to the Story-Driven Newsletter

You’ll get occasional updates and the weekly show notes for my Story-Driven Business podcast to help you grow your business.