It’s our job as business owners or marketers to know everything we can know about our products, the problems they solve, and who we solve them for. It’s tempting to blast our marketing audience with way too much of that information.
But, as the classic Disney attraction Peter Pan’s Flight illustrates, we can get this right. Stay tuned!
Note from John:
This show is actually an episode from my PREVIOUS show called “Marketing the Magic,” but I’ve lightly edited and included it on the new show because I particularly liked it and thought it was useful without requiring a complete reproduction.
Just thought I’d mention it in case you got confused about a different show name, etc. Enjoy!
This week I’m going to tell you about the 6th of Mickey’s 10 Commandments, originally written for the Imagineers by Marty Sklar and adapted for our purposes to marketing.
In this week’s episode, you’ll learn:
- What Mickey’s 6th Commandment is and why it’s important
- How this simple concept is deceptively hard to implement
- How the Disney Imagineers and show producers dealt with the problem of too much story to tell in too little time
- A simple structure to build your next blog post, email, or ad around to tell the right story at the right time
Until next time,
I’ll see ya real soon!
Photo of Peter Pan’s Flight Copyright and Courtesy of Jeff Christiansen.