Ep 003 – The Importance of Storytelling in Business

Ep 003 – The Importance of Storytelling in Business

Ep 003 – The Importance of Storytelling in Business 1920 1080 John DeLancey

Hello there! This week’s episode of the Story-Driven Business Show is all about… uh… story.

More specifically, it’s about the importance of storytelling and story structure in our businesses. It’s a pretty foundational topic to cover and lays the groundwork for, well, forever.

Let’s get to it!

Show Notes

In this episode, I discuss:

  • Why we’re talking about this to begin with (including why Disney is my inspiration for the subject)
  • How Walt set Disney apart from other storytellers
  • How we can draw inspiration from stories like Wall-E, Sleeping Beauty, and Pirates of the Caribbean to understand these ideas
  • The 2 big ways we should use storytelling within (and external to) our companies
  • How this all came together in my own business(es)

Key Thoughts

Think of Pirates of the Caribbean. It started with a ride, which led to a movie, which influenced the rides, which led to a whole new attraction altogether in Shanghai. THAT's the power of storytelling in our businesses, and not just… Click To Tweet The business owner that tells the right story, to the right person, at the right time in his or her #marketing wins the day. Promise. Click To Tweet


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Until next time, stay Story-Driven, and I’ll see ya real soon!

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