Ep 004 – 3 Ways We Use Forced Perspective in Business

Ep 004 – 3 Ways We Use Forced Perspective in Business

Ep 004 – 3 Ways We Use Forced Perspective in Business 1920 1080 John DeLancey

Huge thank you to @Matthew Cooper at thetimethespace.com for permission to use his amazing photography for this episode. The shot is available as a print, too!

Hello there! I am seriously excited about today’s topic which is how forced perspective works in the Disney theme parks and – more importantly – in our businesses.

Now if you’re a fan of Disney or architecture and already know what forced perspective is, you might be wondering just what in the world I’m talking about, and I promise it’ll make more sense as we go….

If you DON’T know what forced perspective is, well, stay tuned. Today’s gonna be a fun one.

I can’t say more in the intro without giving the whole thing away, so let’s just jump right into the story.

Show Notes

In this episode I discuss:

  • My favorite illusion in any Disney theme park
  • What “forced perspective” as an architectural trick actually is
  • How Disney uses it on Main Street USA at the Magic Kingdom and in the American Pavilion at Epcot
  • The involuntary way we use a kind of forced perspective in business called “impostor syndrome”
  • How we sometimes intentionally use it to make our small companies seem larger (and why we might not need to)
  • How to rebuild the entire Facebook social network in 2 minutes or less (ha)
  • How to definitely intentionally use forced perspective when confronting huge tasks or goals (see Facebook)

Key Thoughts

It’s ludicrous - usually - and is incredibly toxic. It’s easy to fall prey to this perspective trick and let it hold us back from growing like we would otherwise be able to. Click To Tweet The idea here is that we do it with absolute intention; we make ourselves do this specifically using these ideas of storytelling and forced perspective. Click To Tweet



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Until next time, stay Story-Driven, and I’ll see ya real soon!

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