Get Your Story Straight! A Marketing Lesson from the Haunted Mansion

Get Your Story Straight! A Marketing Lesson from the Haunted Mansion

Get Your Story Straight! A Marketing Lesson from the Haunted Mansion 1920 1080 John DeLancey

When hinges creak in doorless chambers, and strange and frightening sounds echo through the halls… Eddie Murphy must rescue his wife from the ghost of Master Gracey in a haunted antebellum mansion in New Orleans…

Wait, no, a Gothic Revival mansion in… uh… Florida.

And hold on, wasn’t the evil ghost Constance, who killed her husbands?

Okay, CUT!

Any fan of the Disney theme parks’ history is well aware of some the… inconsistencies… in the stories behind the various Haunted Mansions. What does this have to do with our marketing? Stay tuned!

Note from John:

This show is actually an episode from my PREVIOUS show called “Marketing the Magic,” but I’ve lightly edited and included it on the new show because I particularly liked it and thought it was useful without requiring a complete reproduction. 

Just thought I’d mention it in case you got confused about a different show name, etc. Enjoy!

From its earliest concept as a walk-through haunted house to the first versions of the attraction to hit the parks to its evolutions around the world, Disney’s Haunted Mansion attraction has a long and winding story about how its story has never actually been agreed upon.

Show Notes

In this episode of the show, I cover:

  • A brief introduction to the “story behind the story” of the Haunted Mansion attractions and franchise
  • A story from one of my own businesses about how an “inconsistent story” caused us problems
  • The moment we realized what the problem was and how to fix it
  • How we took the concept behind a “style guide” that brands use and applied it to our marketing and promotions to simplify things a LOT

Enjoy this quick look at a long-time fan favorite (and my favorite attraction at any Disney park), the Haunted Mansion, and what we can learn from it in our businesses.

Until next time,
I’ll see ya real soon!

Photo of Haunted Mansion Copyright and Courtesy of Andreas Helbig

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