Your business – in fact, every business in history – is just like Disney. How is this possible, and what does it mean for you? Stay tuned!
Note from John:
This show is actually an episode from my PREVIOUS show called “Marketing the Magic,” but I’ve lightly edited and included it on the new show because I particularly liked it and thought it was useful without requiring a complete reproduction.
Just thought I’d mention it in case you got confused about a different show name, etc. Enjoy!
This week I want to talk about a subject that’s been coming together in my head for as long as I’ve been thinking seriously about marketing strategy.
This idea that every company in history is just like Disney – at least in the way I’m going to tell you about today – might seem ridiculous.
In this episode of the show, you’ll learn:
- Why the idea that our businesses are just like Disney is both absurd and completely accurate
- What this commonality among every business in the world actually is
- The real reason people buy from you (or any business)
- How we can use these facts to create better marketing and storytelling
Key ThoughtsNo one buys anything simply because you offer it for sale. They buy it because it solves their problem. Click To Tweet
Until next time,
I’ll see ya real soon!